Kubota Named as CES® Innovation Awards® 2025

GRAPEVINE, TEXAS (November 15, 2024) – Kubota North America today announced it has been recognized by the Consumer Technology Association (CTA)® for its innovation and design excellence earning it a “Best of Innovation” in the CES® Innovation Awards® 2025 program for the Kubota KATR, a first of its kind, compact, four-wheeled robot with a stable cargo deck platform with stability control features that allow it to conduct work in demanding off-road agricultural and construction work environments, even on hills and slopes.

Kubota’s Innovation Award-winning product won best in the Industrial Equipment and Machinery product category by a panel of industry expert judges, including media, designers, engineers and more, who reviewed submissions based on innovation, engineering and functionality, aesthetic and design.

“At Kubota, we have a long-standing philosophy that our products must be technically excellent, be productive and enjoyable for our customers, and also ensure the sustainability of limited resources. Ultimately, our goal is to improve the quality of life for individuals and society,” said Brett McMickell, Kubota North America Chief Technology Officer. “Given the versatility of the KATR, it has a wide range of applications specifically designed to enhance productivity in the agriculture and construction sectors.”

The CES Innovation Awards program is owned and produced by CTA, the host and organizer of the Consumer Electronics Show (CES®), which is recognized worldwide for its innovation awards as it is the most influential tech event on a global stage. CES® 2025 is January 7-10, 2025, in Las Vegas, Nevada.

For more information on Kubota’s participation in CES® 2025, visit https://www.kubotausa.com/innovation.

More on the Compact KATR

The Kubota all-terrain KATR is a four-wheeled multifunctional robot designed with advanced stability control that adjusts the robot's four legs to maintain a level cargo deck enabling it to operate with a stable platform on uneven and sloped terrain and making it an ideal solution for agriculture and construction environments.

The KATR's innovative combination of real-time stability control, robust construction, and versatile operation set it apart as a pioneering solution with a compact, yet robust design which is a first to be practically applied in demanding off-road applications. A proprietary algorithm processes sensor data in real-time, then commands the robot's four hydraulically actuated legs to extend or retract to maintain the platform stability.

Additionally, four independent motors provide robust all-terrain capability to navigate over challenging environments.
The KATR can be powered by either an electric or diesel engine, reflecting Kubota's commitment to customer choice without compromise. With innovative steering capability and a load capacity of 284 lbs. (129 kg), the KATR can be controlled either remotely or via an onboard controller.

About Kubota North America Corporation
Kubota North America Corporation (KNA), with headquarters in Grapevine, Texas, serves as the central business hub for all KNA companies in the U.S. and Canada, where leadership closely connects resources and shares talent across all lines of Kubota’s business. Kubota Corporation, based in Osaka, Japan, and together with its subsidiaries, manufactures and sells a range of machinery, including tractors, construction equipment, lawn and garden equipment, hay tools and other performance-matched implements to the North American market. For product literature or dealer locations, contact: Kubota North America, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com or Kubota.ca.

About CES®
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2025 takes place Jan. 7-10, 2025, in Las Vegas. Learn more at CES.tech and follow CES on social.

About Consumer Technology Association (CTA) ®
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.
Disclaimer: The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.